"We want Stanton to be perceived in a manner that reflects the cutting-edge nature of our new products," says Dave Froker, CEO of The Stanton Group. "DJs, musicians and producers who use Stanton gear are those who expect sophisticated technology combined with strength, reliability and ease of use. The new industrial design of our new mixers, CD players, and turntables is in line with our customers' contemporary style, as is the dynamic feel and modern simplicity of the new Stanton logo."

Stanton's recently updated product line implements a new industrial design that makes use of multi-textured aluminum and innovative displays and metering. All of the company's new products (including the T-Series turntables, M-Series mixers and C-Series CD players) offer a consistent, attractive design.

The new Stanton logotype uses the corporate colours of charcoal grey and cyan in a bold, all lower case style with semi-wide tracking. The excitement of the company's direction and recent product introductions is captured via the highlighting on the word 'on' within the name Stanton, and the 'o' is made up of the international '1/0' symbol for powering electronics devices.