China success for Telex Academy
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With over 350 participants, the first Telex Academy in China was an outstanding success. Host Eric Lim (Vice President, EVI Audio Asia) together with Mathias von Heydekampf (President, Pro Audio Worldwide), Martin Traut (Marketing Director, EVI Audio) and Christian Gluck (Product Manager, Electro-Voice) were pleased to welcome the participants and the company's new systems were met with vivid interest. Says Martin Traut: "During breaks and in the evening, we found ourselves surrounded with participants firing questions from all angles. It quickly became clear that it was the high technological level of our products that interested them the most. Nothing cheap. Hi-tech and high quality is what they're looking for in a country that is undergoing rapid development."
In the four years since their introduction, Telex Academies have proved to be a highly successful marketing idea. As a result, more and more Telex Academies - in virtually every corner of the globe - are needed to satisfy the constantly growing demand for seminar places.
For Mathias von Heydekampf, Managing Director of EVI Audio and President Pro Audio Worldwide, the special links the company is able to forge with its customers through the Academies represent "a central component of our success, as people all over the world are not interested primarily in prices but in solutions to problems. No sooner have we demonstrated our products than we've won."
Coinciding with the first Telex Academy in China, a series of seminars were also held in South America. Here, too, the response was outstanding, with over 300 participants at some events such as the one in Bogota, Colombia.