Fraser (pictured) has previously held several senior-executive positions, predominantly in the financial and customer-fulfillment industries. Commenting on his appointment, Fraser said: "In January this year, our company announced a strategic restructuring of our global sales network to engage global markets more efficiently. This, and a move to a new state-of-the-art facility in Bothell, has created the impetus for Behringer to strengthen sales, finance and customer support teams. Together with ongoing IT infrastructure developments, Behringer USA is now firmly positioned to exploit new sales channels and to provide improved service levels to our existing customer base."

"We have an extensive range of high-quality Pro-Audio equipment that promises terrific value for the money. In addition, we have a highly professional and motivated team in BothelI that has extensive industry experience and sufficient knowledge to sell our products. Our focus has always been to provide the best for our customers. We believe that by consistently delivering a quality product at a great price and with strong after-sales service, we will continue to consolidate our strong position in our marketplace."